If you've ever uploaded a beautiful image only to see it cropped awkwardly or pixelated beyond recognition, you're not alone. In 2025, creating content that looks great across platforms means staying sharp on dimensions, aspect ratios, and design best practices.

To save you time (and headaches), we’ve pulled together the latest, platform-approved sizes for all major networks—plus insider tips to help your brand look professional everywhere it posts.

Let’s get into it.

Why Social Media Sizes Matter in 2025

Social networks evolve fast—and so do their layout rules. Correct sizing isn’t just a visual choice. It directly affects:

• Reach & Engagement: Proper dimensions boost discoverability in feeds and search.

• Professionalism: Pixel-perfect content reflects brand quality and builds trust.

• Performance: Cropped or compressed posts reduce CTR, especially on mobile.

• Consistency: Visual consistency across channels strengthens recognition.

The takeaway? Sizing = strategy.

Quick Snapshot: Recommended Sizes (2025)

PlatformFeed PostStories/ReelsProfile ImageCover/Header ImageInstagram1350×1080 px (portrait)1080×1920 px320×320 px—Facebook1200×1500 px1080×1920 px320×320 px1200×675 px (Page)LinkedIn1200×627 px—400×400 px1584×396 pxX (Twitter)1600×900 px—400×400 px1500×500 pxTikTok— (video only)1080×1920 px200×200 px—Pinterest1000×1500 px1080×1920 px165×165 px—YouTube1280×720 px (thumb)Shorts: 1080×1920 px800×800 px2560×1440 px

Platform-by-Platform Breakdown

📸 Instagram (2025)

• Feed Post:
  Recommended: 1350×1080 px (portrait)
  Also supported: 1080×1080 (square), 1080×566 (landscape)

• Stories & Reels: 1080×1920 px
  Tip: Leave a 250px margin top/bottom for clear UI display.

• Profile: 320×320 px (uploads display as circles)

✅ Best Practice: Use portrait (4:5 ratio) for maximum feed visibility. Grid thumbnails auto-crop to square, so center key elements.

💼 LinkedIn

• Feed Images:
  Landscape: 1200×627 px
  Portrait: 720×900 px
  Square: 1200×1200 px

• Profile: 400×400 px

• Banner (Personal): 1584×396 px

• Company Page Cover: 1128×191 px

✅ Best Practice: Prioritize clarity and contrast. Avoid overly text-heavy graphics—most users scroll fast.

📘 Facebook

• Feed Image:
  Portrait: 1200×1500 px
  Square: 1200×1200 px
  Link Preview: 1200×630 px

• Stories/Reels: 1080×1920 px

• Profile Image: 320×320 px

• Page Cover: 1200×675 px

✅ Best Practice: Use portrait format when possible—it takes up more vertical space in the feed. And remember: video + image posts with the link in the comments often outperform traditional link previews.

🐦 X (formerly Twitter)

• Image Post:
  Optimal: 1600×900 px (landscape)
  Supported: 1200×1200 (square), 720×1280 (portrait)

• Header: 1500×500 px

• Profile: 400×400 px

✅ Best Practice: Keep copy brief and punchy. Visuals should support—not compete with—your message.

🎥 TikTok

• Video Format: 1080×1920 px

• Profile Picture: 200×200 px

✅ Best Practice: Add captions—most videos are watched muted. Ensure all on-screen text avoids bottom UI overlay.

📌 Pinterest

• Pin Size: 1000×1500 px (2:3 ratio)

• Story Pins: 1080×1920 px

• Profile: 165×165 or 280×280 px

✅ Best Practice: Use clear, vertical imagery with readable headlines. Optimize titles and alt-text for Pinterest SEO.

▶️ YouTube

• Thumbnail: 1280×720 px

• Channel Banner: 2560×1440 px (safe area: 1546×423 px)

• Shorts: 1080×1920 px

• Profile: 800×800 px

✅ Best Practice: Custom thumbnails improve CTR. Keep title text under 6 words and use bold, easy-to-read fonts.

Bonus: Tools to Simplify Your Workflow

If all these specs feel overwhelming, here are a few smart tools that help you create content in the right sizes, every time:

• Canva: Pre-sized templates for all platforms

• Media Gridz: Automatically converts articles into correctly sized social posts

• Adobe Express: Quick resizing and templates

• Sprout Social: Scheduling + image previews by platform

Final Thoughts

In 2025, content quality doesn’t just depend on what you say—it hinges on how it looks. Sizing your content correctly ensures you’re making the most of every pixel, every impression, and every scroll.

Bookmark this guide. Refer to it when planning campaigns. And keep an eye out for platform updates—these specs can (and will) evolve again.

Pro tip: Want to save time creating platform-perfect visuals from your blog or article? Media Gridz does it in a click. No design skills needed.